#SSIA2023
ChallengesChallenges
Regardless of how many followers you have, whether you’re in the entertainment, sports, lifestyle, fashion, travel, beauty, food, family, music or any other category – everyone can apply for the SSIA Newcomer 2023 title. Catapult yourself into the spotlight of the media and brands, and lay the foundation for your career as an influencer.
Pick one or more challenges, request the briefing, and post your content on your social media platforms like naoo, Instagram and/or TikTok with the given hashtags and tags, and you’re on our radar. The winners will be chosen by the respective challenge sponsor. And best of all: every challenge winner is automatically nominated for the “Newcomer Award 2023”!

Who’s the biggest Water Lover?
An adult human being is made up of 70% water. That’s why nothing is better for us and nothing else gets us through the day as easily as water. We are Water Lovers by nature.
Show us your personal Water Love Story. In an everyday situation or during especially wild times. Anything works.
You can win a trip with the Glacier Express to Zermatt, including a night at a hotel for two people. Additionally, you have the chance to be part of an official advertising campaign for @valaismineral!

air up: think new!
air up® is not your everyday water bottle. air up® makes hydration easy by turning ordinary water into an innovative and tasty experience, all through the power of scent-based taste.
Turns out: new possibilities open up, when we change the way, we look at things and when we think new. So, show us your creative, fun, exciting, and inspiring ways of THINKING NEW in your everyday life. Maybe it’s a unique outfit during your morning run, making someone smile at your commute, or smart life hacks which make office-life more fun. We want to know how you think new!
You can win a surprise trip to Munich for you and 4 of your friends for two nights of a total value of CHF 3000.-. And yes, you will be properly equipped with air up products.
ON TOP, you will be part of an official advertising campaign for @airup_europe so your influencer career gets pushed to the next level!
All-Stars
Every year we nominate Switzerland’s three most influential content creators in 9 categories (Entertainment, Sports, Lifestyle, Fashion, Travel, Beauty, Food, Family, Music).
Are you an established content creator who has cool qualitative social media channels with real followers and who should definitely be nominated? Then feel free to get in touch with us. Whether you are nominated this year or maybe in the upcoming years depends on your channels, the winners of the previous year and the expert jury.